Anthony Joshua not only missed out on the BBC Sports Personality trophy for 2017 when beginning as a massive favourite to win but the current unified heavyweight champion failed to even place in the top three.
Whilst some of those inside boxing are at a loss to explain why Joshua didn’t earn the 84,000 necessary to take the crown, a portion of fans believe recent social media problems contributed to people not wanting to pick up the phone or go online.
Joshua has a mass of social media followers in the millions but failed to even reach 75,000 votes and ended up in fourth position behind a Super Bike rider and a Paralympic athlete.
The loss won’t do Joshua’s reputation any favors and seems to be an indication that activity not previously addressed should now be acknowledged by ‘AJ’ and his team.
Here’s how the final voting went as Sir Mo Farah scooped the top prize in his final year of track competition.
Sir Mo Farah 83,524
Jonathan Rea 80,567
Jonnie Peacock 73,429
Anthony Joshua 73,411
Adam Peaty 63,739
Lewis Hamilton 60,627
Chris Froome 47,683
Harry Kane 18,759
Anya Shrubsole 15,237
Bianca Walkden 13,962
Johanna Konta 7,591
Elise Christie 6,504
Earlier this year, Joshua sent a series of questionable Twitter, Instagram and SnapChat posts which promoter Eddie Hearn promised he’d clear up when returning from a Dubai holiday. Nothing was ever forthcoming or mentioned as the 28 year-old return to media duties to promote his next fight, potentially against Joseph Parker in the spring.
Rival Tyson Fury even asked whether a media blackout had been arranged as none of the main newspapers in the UK chose to cover any of the posts.