BT’s Bruce Cuthbert delighted with BoxNation deal
BT Sport has signed its first deal to show live top flight boxing, after agreeing a partnership with the fight channel BoxNation.
From early 2017, all BT Sport commercial customers will have access to top level boxing events. This will comprise at least 20 Saturday night events scheduled after the early evening BT Sport Premier League football match, including World, European, British and Commonwealth title fights.
Pubs and clubs will have the opportunity to offer their customers even more with the BoxNation channel being made available for free with their existing BT Sport subscription.
The move into boxing comes shortly after BT Sport’s expansion into international cricket. BT Sport is now the home of all Australia’s Test matches, One-Day Internationals and T20 Internationals played in Australia, including the keenly anticipated Ashes Test Series against England in 2017/18.
The coverage started last week with the First Test between Australia and South Africa, fronted by Greg James with expert analysis from former England legends Michael Vaughan and Graeme Swann.
Bruce Cuthbert, director commercial customers BT Sport, said: “Following on from our recent first steps into cricket coverage, our expanding list of sports rights will now include BoxNation and access to boxing world title bouts, all included in the price of the BT Sport subscription.
“We are committed to bringing our customers more live events to help drive incremental footfall and dwell time.”