World Boxing News can reveal Anthony Joshua’s redemption win over Andy Ruiz Jr. is now the most lucrative Pay-Per-View in UK history.
Projections from the Broadcasters Audience Research Board (BARB) place Joshua vs Ruiz 2 just EIGHT THOUSAND buys ahead of the previous record.
As it turns out, Joshua already held that title for his 2017 effort opposite Wladimir Klitschko. Joshua and Klitschko enjoyed an enthralling encounter at Wembley Stadium.
The bout was recently named by some as the Fight of the Decade for 2010-19.
Fast forward two and a half years and Joshua has extended his grip on the British market by overtaking the mark. This is despite the Ruiz event taking place in Saudi Arabia.
Paid a fortune to travel to the Middle East, Joshua claimed back his heavyweight world championships by out-boxing Ruiz over twelve rounds.
Sky Sports Box Office televised Joshua vs Ruiz Jr. 2 at a higher price of £24.95.
It wasn’t the exciting clash fans were used to with AJ. Although the 30 year-old showed maturity in order to overcome a shocking loss.
Ruiz dropped Joshua four times in New York City on June 1st, demolishing Joshua’s reputation in America after just one bout.
Going back to basics, Joshua regained the IBF, IBO, WBO and WBA straps.
Now Joshua has regained his position and seemingly given an ailing UK PPV platform a brief reprieve, it’s hoped a battle with Deontay Wilder or Tyson Fury will follow.