Skip to content
Home » Sky Sports Box Office: PPV buys down as last two events flop

Sky Sports Box Office: PPV buys down as last two events flop

  • by
  • 3 min read

Official Pay-Per-View figures have been released for Sky Sports Box Office events featuring victories for Dillian Whyte and Vasyl Lomachenko, respectively.

According to the Broadcasters’ Audience Research Board (BARB), Whyte and Lomachenko topping the bills wasn’t enough to be deemed successes on Pay-Per-View.

Whyte vs. Oscar Rivas, a fight that bred plenty of controversy after the clash, sold just 289,000. The numbers are way below the usual standard for the platform.

Heavyweight contender Whyte, the WBC number one, only managed half the views gained by old foe Anthony Joshua (562,000) for his fight with Andy Ruiz Jr. in New York.

This is despite Joshua v Ruiz being televised in the UK at 4 am.

It gets worse for Sky as Matchroom Boxing’s next offering sold even less.

Sky Sports Box Office buys

The weekly viewing summary for Sky Box Office Event buys between August 26, 2019, and September 1, 2019, showed Lomacheko’s victory over Luke Campbell managed a poor 205,000 buys.

This is the lowest for Matchroom and Sky since Kell Brook fought Frankie Gavin in May 2015.

Brook v Gavin was a complete disaster after selling just 139,000.

A decline in fan interest in recent match-ups hasn’t deterred Eddie Hearn. The promoter is mulling a few more imminent shows on Box Office.

There’s a spike from now until the end of the year.

October 26 sees the World Boxing Super Series team up with Matchroom for their super-lightweight final.

Josh Taylor battles Regis Prograis for the Muhammad Ali Trophy. Derek Chisora v Joseph Parker co-features.

Then, just one week later, on November 2, Canelo Alvarez vs Sergey Kovalev is currently being considered for PPV.

One problem faced by Matchroom and Hearn is that the YouTube scrap between KSI and Logan Paul is taking a slot on Box Office for November 9.

The rematch of two YouTube channel presenters is set to be sold at £9.95 on the channel. This leaves a headache where Canelo v Kovalev is concerned.

Putting the Mexican’s bid to become four-weight world champion on Box Office would mean three Pay-Per-Views in a row for UK customers.

This is likely to lead to a rethink. Canelo vs. Kovalev could potentially be shown on regular Sky Sports.

SIX PPV’s in 2019

Deontay Wilder is expected to be back on Sky Sports on November 23. This is despite fighting on PPV in the United States.

A third UK PPV in just six weeks will occur on December 7.

Anthony Joshua battles Andy Ruiz for a second time in Saudi Arabia. That’s a trio of Sky PPV’s before the Christmas period.

The total for 2019 would then be pushed to six. An average of one every two months.

YouTubers aside, Matchroom and Sky will hope for a bsignificantimprovement for Taylor v Prograis and Joshua v Ruiz 2.

Follow experienced boxing news source World Boxing News on Facebook.