End of PPV? Canelo v Jacobs numbers prove DAZN can be a success
DAZN released their viewing figures for Canelo Alvarez v Daniel Jacobs this week and are obviously very happy at what transpired last weekend.
With between 700k and 900k tuning in on US soil, and a further 300k plus around the word, Canelo v Jacobs represents the first one million plus achievement in the sport for the platform.
Proof that signing up Canelo for a massive fee was no gamble, the earnings are staggering due to the sign-up fees involved.
Subscribers would have to fork out at least $9.99 to watch the event and take the whole month’s schedule. Some paid $100 for a year, whilst others paid $19.99 after the recent changes.
Times that by the 1.2m worldwide projections and DAZN could be onto a winner despite prior doubts.
The $30m paycheck handed out to Canelo can be fully justified given the circumstances.
On what transpired, despite some punters experiencing difficulties watching the event, DAZN hailed the night a success and denied any significant issues.
“Canelo Alvarez outpointed Daniel “Miracle Man” Jacobs to unify the WBA, WBC and IBF middleweight world titles on Saturday night. More than 1.2 million people worldwide watched live on DAZN across the company’s eight current markets.
“In addition to the United States, home to the vast majority of the viewership, the fight was also available to DAZN subscribers in Austria and Canada. Also in Germany, Italy, Japan, Spain and Switzerland.
“Company officials deemed the event a success. Canelo v Jacobs generated significant paid subscriptions – both annual and monthly – to deliver against projected revenue targets.
“Despite the heavy influx of viewers and new subscribers, the platform produced a reliable stream. No substantial technical or buffering issues were detected.
“Canelo vs. Jacobs marks an important moment for DAZN’s U.S. business since it launched in September 2018. Dramatically growing its subscriber base ahead of major upcoming events at Madison Square Garden including Anthony Joshua’s U.S. debut on June 1.
“Plus Gennadiy “GGG” Golovkin’s return on June 8, and Bellator 222: Machida vs. Sonnen on June 14.
DAZN is the largest global sports streaming platform in the world. Since launching in 2016, DAZN had expanded across four continents with the service available in the United States, Canada, Germany, Austria, Switzerland, Italy, Spain, Japan, and soon to debut in Brazil.
DAZN guarantees no long-term contract, no bundles. Just affordable access to all the service’s sports on connected devices including smart TVs, smartphones, tablets, games consoles and PCs.
In the U.S., DAZN has made its mark as an attractive alternative to pay-per-view within the combat sports industry.
The platform features more than 100 fight nights per year from Matchroom Boxing, Golden Boy Promotions, GGG Promotions, Bellator MMA, the World Boxing Super Series and Combate Americas. DAZN also features live MLB action each day of the season with its new daily show, ChangeUp.
For more information, fans can follow DAZN’s U.S. social channels. @DAZNUSA on Facebook, @DAZN_USA for Twitter, and DAZN_USA for Instagram.