Kell Brook has the distinctive honor of holding a Pay-Per-View record no boxing would want to hold during his career.
At present, and for the past nine years, Brook was part of the lowest selling Pay-Per-View of all time in the United Kingdom.
Brook’s 2010 PPV experiment against Michael Jennings on Sky Box Office sold a paultry 15,000 buys, according to the official Broadcasters’ Audience Research Board (BARB) ratings.
Although no official figures are ever released by Sky, Brook’s feat stands in the record books – none-the-less – due to BARB’s total.
‘The Special One’ has consistently been overlooked for the paid platform. Despite this fact, Brook’s four offerings have amassed almost one million buys.
Fights against Jennings, Frankie Gavin, Errol Spence Jr. and Gennady Golovkin have all made it to Box Office.
Just behind Brook, with just over double the sales for his rematch with Mikkel Kessler, is Carl Froch.
‘The Cobra’ secured 32,000 paid customers for his effort with the Danish warrior.
Froch hit 50,000 or lower twice in his boxing stint.
In one of the earliest attempts at a UK Pay-Per-View, the great Muhammad Ali’s second bout with Henry Cooper hit 40,000 buys on Pay TV.
George Groves features twice on the list of under 100,000 buys against James Degale and Froch.
LOWEST UK PPV SALES (UNDER 100k)
18 September 2010 – Kell Brook vs. Michael Jennings (Sky Box Office) 15k
25 May 2013 – Carl Froch vs. Mikkel Kessler II (Sky Box Office) 32k
21 May 1966 – Muhammad Ali vs. Henry Cooper II (Pay TV) 40k
21 May 2011 – George Groves vs. James DeGale (Sky Box Office) 43k
23 November 2013 – Carl Froch vs. George Groves (Sky Box Office) 47k
HIGHEST UK PPV SALES
29 April 2017 – Anthony Joshua vs. Wladimir Klitschko Sky Box Office 1,53m
31 March 2018 – Anthony Joshua vs. Joseph Parker Sky Box Office 1,457m
8 December 2007 – Floyd Mayweather Jr. vs. Ricky Hatton Sky Box Office 1,15m
2 July 2011 – Wladimir Klitschko vs. David Haye Sky Box Office 1,143m
22 September 2018 – Anthony Joshua vs. Alexander Povetkin Sky Box Office 1,113m
2 May 2015 – Floyd Mayweather Jr. vs. Manny Pacquiao Sky Box Office 1m+