A new major Italian player is entering the sports world and the boxing business: Artmediasport which is a branch of Armediamix a brand media agency.
Artmediasport will promote events and develop media programs, advisory and advocacy projects for world class athletes.
In boxing Artmediamix already promoted one major boxing event in Italy and will promote the second one next week. The first one was held on December 14 in Rome, at Cinecittà studios, the Italian version of Hollywood studios .
In the main event former WBA super middleweight champion Giovanni De Carolis defeated Dragan Lepei for the vacant WBC International super middleweight belt.
The March 24 show will be held at Rome Convention Center: Michael Magnesi will fight Ruddy Encarnacion for the vacant IBF Mediterranean super featherweight belt.
Artmediasport CEO Gian Marco Sandri said this about his new venture: “Artmediamix started with boxing, our new branch Artmediasport will do business with boxing and many different sports.
“I’m a boxing fan and also have been hit by the boxing bug many years ago thanks to my coach Umberto Fidenzi who made me practice and understand how many sacrifices fighters do.
Fighters don’t receive enough recognition for what they do. I want to change that for the better.”