Eddie Hearn is plotting a huge purse bid in early February should Deontay Wilder and Tyson Fury fail to agree terms.
The WBC ordered a rematch between the pair, who now have just a few weeks to agree.
Although unlikely to get that far, Hearn has already confirmed he will bid against Frank Warren and Al Haymon to stage the fight.
If successful, the Matchroom boss will broadcast the fight on streaming service DAZN in the United States.
Showtime had shown the first fight to global success.
“The first thing I thought when I saw the WBC call the purse bids, 60/40 to Deontay Wilder. Tyson [Fury] won’t be very happy,” Hearn told IFL TV.
“I thought to myself, I’ll bid for that. I’m going to bid a fortune, but I doubt it’ll get there.
“I thought to myself, if I was a fighter, I don’t believe Tyson Fury has a contract with BT Sport and I don’t believe Deontay Wilder has a contract with Showtime, I’d be thinking, f*** it, let’s go to purse bids.
“Why don’t you let Eddie Hearn do something crazy in the purse bid, why don’t you let DAZN do something crazy – it won’t be my money.
“How much do you think DAZN would bid for that fight? – but I suspect they’ll make a deal, does Tyson Fury want more than 60/40.”
Fury is confident he can claim victory the second time around following a debated draw in December.
Regarding a possible fight with Anthony Joshua, Fury wasn’t optimistic.
“I’ve already beaten Wilder so that’s one down, and I’ll do the same to Joshua if given the chance,” he told BT Sport No Filter Boxing.
“But I don’t think it’s going to happen, sorry to disappoint the sports fans.
“Joshua, even with two hammers in each hand, could never beat Tyson Fury – and they know it! They know that, they’re not silly. It’s a business as well, so they’re not going to take the fight, simple as.
“They may say they’re going to take the fight, they might talk about it, but then they’ll fight somebody else like they keep doing.
“But that fight ain’t going to happen. I’m not holding my breath at all,” he added.