Filip Hrgović attracted a 43% television market share in Croatia for his heavyweight showdown with former World title challenger Kevin Johnson on Saturday at the KC Dražen Petrović in Zagreb, broadcast live on RTL.
This huge percentage of the Croatian television watching public tuned in to see the Rio 2016 Olympic Bronze Medallist dominate Johnson, claiming his seventh professional win and continuing his World title charge.
Hrgović is now ranked top ten with the WBA and also holds World rankings with the WBC and WBO. Having been matched aggressively from the start of his career, the 26 year-old is already being positioned for a World title fight, which could come as early as next year.
“These sensational viewing figures are further proof of Filip’s massive star appeal,” said Zeljko Karajica, CEO of 7Sports, the sports unit of the ProSiebenSat.1 Group and Managing Director of the operating event agency MMP Event GmbH.
“He is already a huge draw in his native Croatia, and as his career progresses, these numbers are only going to improve.”
“We have a plan in place that will take Filip to the top of the heavyweight division, which is the pinnacle of the sport of boxing,” said promoter Nisse Sauerland, of Team Sauerland.
“Not only can he become one of the biggest names in Croatian sporting history, but also a global superstar.”