DAZN expands, now available on Vidgo

RINGSIDE 05/12/2018

Vidgo, an emerging prepaid live television streaming service, and DAZN, the global sports streaming leader, announced today a comprehensive joint marketing and customer acquisition affiliate agreement.

Under the terms of the deal, Vidgo will add DAZN’s Spanish-language streams – at no extra charge – to the Vidgo $29.99 Latino Mas package, offer DAZN as a premium add-on to other Vidgo tiers, and as a standalone option in its pre-pay retail channels.

Co-branded sales collateral and fight cards featuring upcoming DAZN events will start to appear within weeks at thousands of retail stores that offer Vidgo.

The first fight to be marketed will be the upcoming championship bout between Canelo Alvarez and Rocky Fielding at Madison Square Garden in New York City on Dec. 15, 2018. In the past, sports fans would need to pay upwards of $85 for Canelo fights on pay-per-view; now, his fights will be available as part of this subscription with no added cost.

DAZN has quickly become a must-have streaming platform for sports fans, highlighted by more than 100 boxing or MMA fight nights per year as well as a new MLB show featuring live baseball starting in 2019.

“DAZN’s rights to Canelo Alvarez, as well as Golden Boy Promotions, Bellator MMA, Combate Americas and Major League Baseball, will be incredibly attractive to our potential subscribers,” said Shane Cannon, Vidgo CEO.

“Adding Canelo Alvarez fights to our Latino Mas package for no extra charge, and offering DAZN as a premium add-on at retail for a low monthly rate, instead of a lofty pay-per-view fee is an incredible value. We can’t wait to see what additional sports rights DAZN adds to its growing portfolio next!”

Vidgo offers the most-popular live sports, entertainment, family and Latino programming on a prepaid over-the-top streaming service at an affordable price.

Each package includes three simultaneous device streams and is available at home or on-the-go. With no fees for equipment, no credit checks, and no contracts, everyone qualifies for Vidgo’s service.

“Strategically placing DAZN in thousands of pre-pay retail channels nationwide with branded sales collateral will be an effective complement to our marketing campaigns across television and digital,” said Joseph Markowski, DAZN EVP, North America.

“We believe that many Spanish-speaking individuals in the United States have been underserved by traditional media options and this deal will bring them access to premium sports that they care about.”

“Though Vidgo is a relatively young company, we are appreciative that DAZN has recognized that our innovative distribution model is vastly different from the legacy players in the OTT space,” said Zee Rahim, Vidgo Chief Strategy Officer.

“Our management team has a very long history in the customer acquisition space and we have worked hard to carve out a very sizeable niche for Vidgo, as opposed to fighting over the same group of customers with the 800-pound gorillas of the industry. Our belief is that this partnership with DAZN will lead to hundreds of thousands of new customers for both companies.”

About Vidgo:

Vidgo is a prepaid over-the-top television streaming service with the most popular live Sports, Entertainment, Family, and Latino programming at an affordable price. Each package includes three simultaneous device streams and is available at home or on the go. With no fees for equipment, no credit checks, and no contracts, everyone qualifies for Vidgo’s service. For more information, please contact media@vidgo.com.

About DAZN:

Globally, DAZN is a live and on-demand sports streaming service created by fans, for fans, that is leading the charge to provide access to sports anytime, anywhere. DAZN guarantees no long-term contract, no bundles, just one affordable price for access to all the service’s sports on connected devices including Smart TVs, smartphones, tablets, games consoles and PCs. DAZN is currently available in Germany, Austria, Switzerland, Japan, Canada, Italy and now the U.S. at just $9.99 per month after a one-month free trial – where it is becoming a must-have service for sports fans, with a daily show featuring live look-ins to Major League Baseball games beginning in 2019 and more than 100 fight nights already lined up from Matchroom Boxing, Bellator MMA, the World Boxing Super Series, Combate Americas and the recently announced Golden Boy Promotions.