The 360 Promotions head oversaw delicate negotiations with Golden Boy and Eric Gomez last week to finally seal the clash every fan wants to see.
Asked whether he thought GGG v Canelo 2 was a higher-profile even that an undisputed heavyweight unification between Anthony Joshua and Deontay Wilder, Loeffler was unrepentant in selecting the middleweight battle set for Las Vegas.
Golovkin and Canelo go again on the back of the controversial cancellation of a May 5 return at the T-Mobile Arena.
Golovkin (38-0-1, 34 KOs), from Karaganda, Kazakhstan, boxing’s longest-reigning world champion (since 2010), will be defending his World Middleweight Championship crown for the 21st consecutive and record-breaking time, Saturday, September 15 — Mexican Independence Day — against former two-division world champion Alvarez (49-1-2, 34 KOs), of Guadalajara, Mexico, in a bad-blood rematch of their spectacularly controversial fight which took place on September 16, 2017.
While most ringside observers had Golovkin winning that first battle, the judges scored it as a split decision draw.
Joshua v Wilder has had eight-figure numbers bandied around since contact began earlier this year, although the completion of those ongoing talks hangs in the balance.
Listen to Tom Loeffler saying Canelo-GGG 2 is clearly the bigger fight vs. Wilder-Joshua: https://twitter.com/SiriusXMBoxing/status/1007764304014258177
At the Fights airs Mondays and Fridays from 6-8p ET on the first and only nationally-broadcast combat radio channel SiriusXM RUSH 93.
The show is hosted by former New York State athletic commissioner Randy Gordon and former #1-ranked Heavyweight contender Gerry Cooney.