THIS IS BOXING is a new urban boxing promotion of 1000+ attendees that combines a night of live boxing matches, musical performances and epic DJ sets.
Taking place at the legendary York Hall, Bethnal Green, ranked sixth best boxing venue in the world, the April 21 event will be hosted by Sky Sports Boxing pundit Spencer Fearon.
With a relaxed dress code, emerging talent, and affordable ticket rates, THIS IS BOXING aims to be more inclusive for all lovers of the sport. This is a stark contrast to conventional white-collar boxing events, where the ‘black tie’ dress code and soaring ticket prices may have discouraged individuals from certain demographics.
Having gained support and partnerships from a wide range of platforms, THIS IS BOXING most nobly collaborated with urban media giant LINK UP TV last season, whose online reach is over 2.1 million. They ran continuous promotion throughout the campaign, including live coverage of the entire event resulting in 50,000+ live streams across Youtube and Facebook.
THIS IS BOXING SEASON 1 took place in December last year, and saw London’s York Hall packed with 12 action-packed fights of equally weighted opponents, all judged by professionals in and around the boxing industry such as Ex British Champion; Darren Hamilton, and the Telegraph Newspaper boxing journalist; Brooke Streatfield. We can’t forget the comedic boxing commentary by the guys from 3 Shots Of Tequila Podcast (Marvin Abbey, Tazer Black and Mr Exposed) who kept the audience on the edge of their seats throughout.
Musicians FEKKY, Figure Flows and Don-E and more took to the stage last season, with a number of additional performances from up and coming acts. DJ Shorty Bless and DJ Ras Elijah took to the decks to provide good vibes to a buzzing crowd!
This season we have WSTRN headlining THIS IS BOXING Season 2, with supporting acts B Young, Deep Green, Mr Hustle, Shakes, Ras Elijah, Shef, OB The Author, King Proxject and Shaqydread.
Over the years UK boxing has seen a growth in interest from a wider audience and has become an increasingly popular sporting entertainment with the likes of Anthony Joshua, David Haye, Tony Bellew and Conor McGregor spearheading the movement. ‘White-collar’ boxing provides a good opportunity to see fresh, relatable boxing talent from home-grown UK boxers, giving them a platform to showcase their fighting skills.
With cultured food, epic entertainment and good competition, THIS IS BOXING SEASON 2 will be a night to remember!