ULTIMATE BOXXER, Britain’s first Boxing Entertainment brand, present in association with ambassadors and non-directors Ricky Hatton, Paulie Malignaggi, Anthony Crolla and BBC Radio 1Xtra DJ Charlie Sloth, has been moved to Manchester Arena.
The elimination tournament format, approved by the British Boxing Board of Control, is a unique, fast-paced concept for professional boxing.
Each event has an initial eight fighters, who compete in four quarter-finals of 3 x 3-minute rounds followed by two semi-finals and one final, with the winner becoming tournament champion for their weight class.
As an independent sports entertainment organisation, the directors have created a transparent brand that focuses on providing an equal platform for fighters. BBBoC license-holders and promotors for ULTIMATE BOXXER include Carl Greaves, Jalal Kamani, Executive Director, and, Benjamin Shalom, founder & Managing Director.
ULTIMATE BOXXER was founded to provide a transformed boxing experience through their online power & flexibility. The product is designed to suit all boxing fans as well as those hooked on entertainment, event and celebrity experiences to catapult boxing in the 21st century.
‘ULTIMATE BOXXER 1’ was originally set to take place on Saturday 28th April at EventCity in Manchester but has been switched to April 27 at the 20,000 capacity arena with 8 undefeated WELTERWEIGHT fighters from around the United Kingdom.
Events are expected to sell-out. Tickets went on pre-sale February 27 for the event launch, for those that have signed up at www.ultimateboxxer.com
ULTIMATE BOXXER is the emergence of the 21st century using leading digital brands to provide a transformed boxing experience for the next generation. ULTIMATE BOXXER will use cutting-edge social media and internet broadcasting to appeal to mainstream and non-boxing purists.