Global sports stars have always been welcomed in all the gambling facilities as contractors.
Whether they are Usain Bolt in PokerStars, Brazilian football superstar, former highest paid player of all time – Danielson – in 888Poker or former England national team captain Alan Shearer in Coral.
At the same time, not only famous football stars sign sponsorship agreements. Famous fighters (boxers, MMA fighters and etc.) are into this as well.
Essentially, this is what this article about.
Mike Tyson and his agreement with 7Red gambling website
In 2006, Mike Tyson – ex-heavyweight champion – signed an agreement with one Las Vegas Casino.
Former boxer together with his coach Jeff Fenech are now demonstrating exhibition training, which assemble an audience of hundreds of people. According to Tyson, he has decided to engage in it to earn for living and square accounts with numerous lenders.
This is great way to promote itself for a casino and a great chance for Mike to clear all his debts. Some years later, in 2014, 7red Company announced its new representative – professional boxer, Mike Tyson. The 47-year old “bad dude” was bound to some official responsibilities according to contract, such as promoting Betsoft Casino in TV shows all over Europe.
In one of the ads, sharp-dressed Tyson is inviting viewers to try to win a ticket to good living. Within the advertising campaign, Tyson left his autographs on boxing gloves, ball caps and t-shirts with website branding.
This campaign also featured daily prizes, which had connection to the boxing history. Moreover, new users, who registered at the casino Mike represented, could get a no deposit casino bonus.
Evander Holyfield, another famous boxer, set up RealDealBet bookmaker’s office In 2015 SBTech – technical partner of many bookmaker’s offices – together with a company ruled by a well-known heavyweight boxer Evander Holyfield announced their partnership in establishing new bookmaker’s office – ReaDealBet.
Holyfield is the only professional boxer of all time, who managed to win the World Heavyweight Champion title 4 times, and also the only boxer known to become undisputed boxing champion twice in different categories: cruiserweight and heavyweight. Holyfield is widely known under the nickname «The Real Deal». His “pseudonym” has long ago became the moto for his own company.
Earlier his brand used to be engaged in music producing and cooking TV shows. Now, those, who respect Holyfield’s talent and achievements, can play on his bookmaker’s site – RealDealBet.
The office is still operating and besides sport bets, offers casino games and live dealer games.
Conor McGregor and Betsafe
McGregor is a dream come true for all the marketing experts. He’s a very dominant figure, very humane and talented.
According to Betsafe, this are the exact reasons why they chose him. Famous bookmaker Betsafe entered into an agreement with Irish MMA fighter Conor McGregor several weeks before the sensational fight in 2017 against Floyd Mayweather. As the result, Conor became the official ambassador of Betsafe brand.
The agreement period covered 18 months. Betsafe brand logo was placed on the official kit of the Irish in his fight against Mayweather. In the end, the agreement resulted in several joint special offers.
For example, one of Betsafe clients had a chance to accompany Macgregor to his fight against Mayweather.
Nicolai Valuev and PokerStars
It’s an open secret, that some professional players, including boxers, love spending their time free from trainings and competitions playing gambling games.
For that matter, poker has officially been among mind sports according to International Mind Sports Association for several years. Thus, it’s not a gambling game anymore. The mini-agreement with famous Russian boxer was signed in 2010.
According to marketing specialists, Nicolai was bound to take part in World Championship of Online Poker (WCOOP). The mission was not only to take part, but win!
The famous Russian boxer was guided and taught by equally well-known poker journalist Ilia Gorodetskiy. If you’re interested, Valuev took part in the tournament under user-name NikoPiter. However, he failed.
Later in 2013, Nicolai Valuev took part in the PokerStars marketing company again. This time it was PokerStars PRO Challenge show.