Joshua stated recently that Parker and WBC title holder Deontay Wilder had substandard PR teams, although Higgins has since pointed to some bizarre Instagram and interview quotes attributed to the 2012 Olympic gold medallist over the past two weeks.
“I thought some of AJ’s recent stuff has been hilarious. Can you imagine Roger Federer forming a bromance with Robert Mugabe?” Higgins exclusively told World Boxing News in reference to Instagram posts about the fallen Zimbabwe ruler and a Sky Sports interview with Joshua stating he wanted to be the ‘Roger Federer or Leo Messi’ of the sport.
Continuing, Higgins then guessed whether an April career-defining victory over Wladimir Klitschko at Wembley Stadium had gone to Joshua’s head.
“Evidence seems to be mounting since Klitschko flattened Joshua – of rantings on social media, but it seems a taboo subject and he gets a wide berth from the British press,” Higgins pointed out.
“He also said he was, ‘The King of Dubai’ but I’m sure I read he was born in Watford, so I’m not sure I know what he’s talking about.
“I said to Eddie, ‘can you ask Anthony to do more media’ because every time he opens his mouth something like that seems to come out. But he’s accused us of bad PR?
“Some of his quotes, like the Federer and Messi ones, read like that are done by a PR company anyway. I think they’ve been writing his lines since his whole social media mess.
“But even that was after he demanded to do his own media and then all the mad rantings began. He seemed out of control. It will be interesting to see his mindset at a face-to-face press conference with Joseph.
“Swearing on social media is a bit out of character for Joshua, but we all know trash talk is easy to do as you’ve got Deontay Wilder calling people a b****.
“But the British media have done him a favour as he’s not held to account. If Tyson Fury said anything like what AJ said, he’d be banned from the sport.
“I’ve never seen media give a pass to someone who’s issuing such ridiculous and delusional statements. ‘The Roger Federer of boxing’…. it’s crap!
“Accusing us of bad PR but they should have a look at his own statements. Someone from the media, at some stage, has to have a good hard look at what Joshua is saying and the way the UK media treats it,” he added.
Talks are still ongoing to make a massive unification between Parker and Joshua in the spring of 2018 and WBN understands a deal could be reached within days.
Phil Jay is Editor of World Boxing News. Follow on Twitter @PhilDJay