It’s wasn’t a usual event at a Frank Warren gig to hear Neil Diamond’s ‘Sweet Caroline’ belted out prior to a BoxNation / BT Sport show main event.
On Saturday night at the SSE Arena, the arena had a distinctive whiff of a Matchroom show as all the pre-headliner songs were played in Belfast.
It’s long been a signature of Eddie Hearn’s Matchroom takeover movement to have the crowd singing along in karaoke-style, something Warren seems to have now picked up on.
A packed crowd were swaying and participating moments before Carl Frampton made an entrance as Warren embraces the pub feel of putting on a boxing event.
Singing isn’t the only thing Warren seems to have ‘borrowed’ from Hearn lately after recently announcing a double world title show involving former Hearn stalwarts James DeGale and Lee Selby.
Scott Quigg even made an appearance on the night to stir up more rumours that the featherweight contender may want to jump ship in order to seal a clash with Frampton or Josh Warrington.
Quigg moved from Hatton to Matchroom back in the day but was an integral part of Hearn’s Monte Carlo show earlier this month before his scheduled chat with Paul Dempsey on BT Sport / BoxNation.