Eddie Hearn and Tony Bellew began focusing on the promotion for the December 17 rematch opposite David Haye this week with just under five weeks left until the first bell rings.
Hearn and Bellew shared a promo video to get fans in the mood for the Sky Box Office return, with coach David Coldwell consistently posting updates from the ex-cruiserweight world title holder’s camp on social media.
Conspicuous in his absence though, was Haye.
The 37 year-old is going through something of a training camp blackout for his revenge mission with Bellew, something Hearn has previously stated is down to the former world champion solely focusing on redemption.
Sceptical fans, on the other hand, are worried it may be a completely different story.
Haye’s trainer Ismael Salas is a regular on Twitter himself but hasn’t posted a single video of Haye in the gym since the fight was announced.
Happiness around office pic.twitter.com/uzvZx5QUPN
— Ismael A. Salas (@Ismaelsalas5) November 15, 2017
On Wednesday, Salas was keen to prove the Hayemaker Gym was a harmonious place, although Haye once again was an absentee from the video.
Salas regularly updates on camps for most of his fighters, and not showing any movement from Haye is only adding fuel to the fire of a reported injury.
WBN has been reliably informed that recovery from an achilles operation is not yet giving Haye the ability to be firing on all cylinders, something which has led to a public denial from Hearn on what is a sensitive matter.
The same thing happened in the run-up to the first fight in March and Haye was badly hampered from the mid-rounds – robbing the public of a fair fight as Bellew ran out an easy winner in the end against a fighter on one leg.
Punters forking out their hard-earned cash either on Pay-Per-View or for a ticket to the bout feel they deserve to know if Haye is striving to be in tip-top condition before the second fight begins, but whilst the veteran continues to post videos and quotes about fights which took place ten years ago, speculation on his fitness will continue to grow.
Phil Jay is Editor of World Boxing News. Follow on Twitter @PhilDJay