Some eyebrows have been raised since the announcement of the Tony Bellew v David Haye rematch at the loser of the first fight continues to put his name first in the rematch promotion.
It’s tradition in boxing that the winner of a first bout goes in front for any return, although Haye is so far refusing to call the December 17 clash ‘Bellew v Haye2’.
Matchroom, who are taking the lead in a co-promotional effort with Hayemaker Ringstar, were fully on board for the meeting in March this year and promoted the contest as ‘Haye v Bellew’ – at the former world heavyweight champion’s insistance.
This time around though, and as Matchroom begin the media machine for the Sky Sports Box Office extravaganza, Haye is content to stick with ‘Haye v Bellew 2’ on his social media.
Even Hayemaker Ringstar have done similar in what seems to be a slight slap in the face for Bellew, who had his hand raised at The O2 Arena seven months ago.
The move doesn’t seem right and sits around the same ballpark as the Gennady Golovkin v Canelo Alvarez middleweight unification last month.
Golden Boy were adamant Canelo is the A-side and stipulated Golovkin’s name must be second in the promotion of the T-Mobile Arena contest.
This was despite the fact Golovkin is not only the champion, but a FOUR-BELT ruler at 160 pounds and really should have had this acknowledgement of his achievements.
Some media rightly stuck with GGG v Canelo – including WBN, although on this occassion, Haye obviously doesn’t want to give Bellew credit for beating him when injured and is quite content to keep ‘The Bomber’ as the B-side.
Haye has even had his own poster mocked up where his face and name feature on the left with the hashtag #HayeBellew2.
Phil Jay is Editor of World Boxing News. Follow on Twitter @PhilDJay