The former world champion, who enjoys legendary status in the UK, has moved his son away from the top two promoters in the country in a bid to branch out on his own for a 2017 comeback to action.
Junior was due to fight Gennady Golovkin for the world middleweight crown in September until a contract dispute put a block on the clash and Kell Brook stepped in only to be halted in five rounds.
Since then, Eubank pulled out of a British title defence against Tommy Langford, dropping his belt in the process, and has now linked up with terrestrial network ITV for a pay-to-watch experiment.
????@ChrisEubankJr spent 9/10
years building himself into a super product
Charging 20 pounds2watch his fighting prowess is gr8 value4money ????????????— Christopher Eubank (@ChrisEubank) December 26, 2016
The Eubank’s are hopeful the venture will pay off when Junior heads up in weight to challenge Renold Quinlan for the IBO super-middleweight championship, with Senior believing the £20 one-off fee is a small price to pay.
“Chris Eubank Jr spent 9 to 10 years building himself into a super product. Charging 20 pounds to watch his fighting prowess is great value for money,” stated Chris Sr.
Whilst few agree with Eubank’s statement, many ridiculed the notion and plan to boycott the headlining PPV debut of one of the UK’s highest-profile contenders.
@ChrisEubank @ChrisEubankJr Christopher, if you genuinely are looking to charge £20 for this matchup, then I believe you are in for a serious rude awakening.
Happy ????
— BOXING IRELAND (@LoveIrishBoxing) December 26, 2016
@ChrisEubank @ChrisEubankJr Chris, I honestly thought it would be £4.99 max
— Jeff (@JabHookNQPR) December 26, 2016
@ChrisEubank @ChrisEubankJr 20 QUID ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
— Jamie ramage (@jramage84) December 26, 2016