All set for a switch to the super-middleweight ranks, former British 160 pound champion Chris Eubank Jr. has raised the stakes this week by agreeing a pay-per-view deal with ITV Sport.
The channel that successfully turned his father into a household name is about to branch out with a pay-to-watch venture that will see the long-awaited return of ‘The Big Fight Live’ to the small screen.
Linking up with former Ricky Hatton advisor Richard Poxon, Eubank has a massive opportunity to be the trailblazer for other up and coming fighters to become more familiar to the casual boxing fans.
Branding himself, ‘The Next Generation’, Eubank has never lacked confidence and will aim to make a big impression at super-middleweight – which is a division that has been crying out for the next big star to take over.
The winner of James DeGale v Badou Jack, a massive unification on January 14, will no doubt lay claim to being the number one in the division, although Eubank could join compatriots Callum Smith and George Groves in the chasing pack if he picks up the IBO title against Renold Quinlan next year.
“I will now show fight fans the highest standard and quality of world championship boxing entertainment,” Eubank declared to ITV Sport.
“I feel blessed to have this opportunity to work with ITV after they first showcased my father 26 years ago. And I intend to deliver more of what my father did: speed, power, accuracy, showmanship and the will to fight and beat the best of the best. Maybe even with a little bit more swagger!”
Niall Sloane, ITV Director of Sport, added: “Live coverage of this world title fight featuring one of Britain’s most exciting young boxers is an event we hope will appeal to sports fans across the country.
“Many people will recall watching Chris Eubank Jnr’s father in action in some of his most memorable fights on ITV, so it feels fitting for the Eubank name to feature in the first broadcast on our new channel.”