Bellew, 33, teamed up with respected coach Coldwell in early 2014 when the Liverpudlian launched his assault on the 200 pound division against Valery Brudov, and the pair have gone from strength to strength ever since.
Their latest mission was to take out veteran Flores, and in the process, make a statement to the American’s ringside friend David Haye ahead of a potential battle between the two Brits in the next few months.
In eight brutal minutes, Bellew had done enough to end the challenge of Flores and immediately turned his attention to Haye, whom he launched at and verbally berated in front of his home crowd.
Haye had previously dismissed Bellew as any sort of opponent as the 35 year-old continues his comeback, only stoking the fires further which erupted soon after referee Ian John Lewis had called a halt to the contest.
‘The Bomber’ had initially targeted Haye over the summer once securing the green and gold strap against Ilunga Makabu at Goodison Park, but as former ‘Hayemaker’ camp member Coldwell explained, Flores was the sole focus in the build-up to Saturday night.
“After the Makabu fight, we knew Haye had mentioned Tony before but it was not at the forefront of my mind,” Coldwell exclusively told World Boxing News.
“We were totally focused on the BJ Flores fight, but obviously Tony has got the job done, and the fact that Haye gave us absolutely no chance against BJ – that pissed Tony off a little bit – I suppose. That’s David Haye really, and it was quite disrespectful.
“It’s disparaging towards Tony as if he isn’t anything. Just because he’s mates with BJ Flores, he’s saying Tony had no chance of beating him. He couldn’t see any way of BJ losing, but it shows you what David Haye knows about Tony Bellew.
“BJ Flores has got a good chin and he’s durable. He’s got a good jab and he’s a good boxer. He’s got all the reasons to beat Tony but the script was just ripped up on the night.”
On a possible encounter with Haye, Coldwell refused to accept the view of those who label the fight one-sided in favour of the heavyweight contender.
“People who say Tony has zero chance don’t know boxing. This is boxing and everybody who can punch has got a chance. We all know Tony Bellew can punch. Haye knows that and probably knows that even more now.
“He proved just how hard he can hit at this weight division and if he lands on David Haye he’ll knock him out. It’s vice versa though as we’re not idiots.
“David Haye is one of the best fighters we’ve had for a long time, but people are forgetting he’s not been THE David Haye for a long, long time so let’s see how good he is right now. We just don’t know because the fighters he’s been fighting can’t tell you that because they don’t ask any questions.
“Haye said he could get rid of Tony with one hand, well that tells you that it’s the best fight out there for him. It’s the biggest payday for him for the easiest fight, as far as he is concerned. If he can do it with one hand, then he’s going to get paid millions for an easy job.”
Asked whether his own previous association with Haye gave him any second thoughts on putting Bellew in with the one-time cruiserweight king, Coldwell was unequivocal in his response: “It’s like when a football manager changes clubs. Whatever has been done in the past is gone,” he said.
“I look after Tony Bellew now and if that’s the fight that’s good for him then that’s the fight we go for,” added Coldwell.