FloSports today announced it has agreed to terms with MP & Silva, an international sports marketing agency, for the live media rights in the United States to the WBA Light Heavyweight title fight Oct. 1 between Juergen Braehmer (48-2) and Nathan Cleverly (29-3).
The fight in Hamburg, Germany, will begin at 12:45 p.m. ET between Braehmer, the current title holder, and the former champion Cleverly. The event will stream on FloBoxing.tv.
“We are thrilled to cover this marquee matchup with so much at stake,” FloSports co-founder and CEO Martin Floreani said. “FloBoxing is committed to featuring the best boxing content in the world, and title fights like these help us achieve that goal and grow the sport.”
The main event will be the seventh defense of Braehmer’s WBA regular light heavyweight world title. It is the first title opportunity for Cleverly since being defeated for the WBO title by Sergey Kovalev in August of 2013. The promotion is presented by Team Sauerland.
“We are delighted to partner with FloSports to digitally broadcast Team Sauerland boxing events in the United States,” Frank Uddo, President, North America, MP & Silva said. “This is a great partnership benefitting all parties involved, especially the American boxing fan. Team Sauerland entrusted MP & Silva, a leading international media rights company, to increase the distribution and reach of its boxing brand worldwide, and we believe FloBoxing is the perfect, focused platform to promote their content to a truly dedicated boxing fan-base.”
The German-born Braehmer has won 17 consecutive fights since his last loss in 2008, while British-born Cleverly is coming off a “fight of the year” performance in a narrow defeat to Andrzej Fonfara in October 2015. The two fighters were originally scheduled to meet in 2011, but Braehmer was forced to withdraw after suffering a cut in sparring.
A win for either fighter would put them in the conversation for potential unification fights with either WBC champion Adonis Stevenson or the winner of November’s Andre Ward vs. Sergey Kovalev matchup.
Live coverage of the Braehmer vs. Cleverly fight will follow the undercard fight between WBA Intercontinental Light Heavyweight champion Enrico Koelling (21-1) and contender Ryno Liebenberg (17-3).
After the conclusion of the card in Germany, FloBoxing will be live streaming an eight-fight card from Grand Casino in Hinckley, Minn., that is headlined by a fight between two of America’s top cruiserweights in Atlanta’s Brian Howard (11-1) and Minneapolis’ Phil Williams (15-8-2).
On Oct. 14, FloBoxing will live stream the WBO International Cruiserweight title fight between Noel Gevor (21-0) and Mirko Larghetti (24-2).
For more information, visit FloBoxing.tv.