Without mentioning the likes of Canelo Alvarez, Billy Joe Saunders and Danny Jacobs by name, Loeffler claimed the top 160 pounders were not interested in taking up the challenge before Brook stepped up two weight divisions to accept.
“The heart that Kell Brook shows as a welterweight stepping up to fight Gennady is much bigger than the middleweight’s that won’t get in the ring with GGG,” said Loeffler.
“There’s been a huge response for this fight with HBO in the United States and RTL in Germany. It’s Gennady first fight with them and we’re excited about that.”
“With the platform of Sky Sports it really contributes to the success currently of British boxing. We really appreciate the hospitality that Eddie and his team have shown here in London.”
“This fight solves the problem for both guys trying to get opponents to get in the ring. The ticket sales were remarkable and the response to the two press conferences has been brilliant, we can’t wait for this fight.”
Brook, 30, faces a massive hurdle in his bid to successfully become a two-weight world title holder on September 10 as both men defend undefeated records totalling 71 bouts and 57 knockouts between them.