GGG is currently lined up to fight Dominic Wade in yet another defense of his clutch of championships but Loeffler also has Canelo Alvarez and Billy Joe Saunders’ WBC and WBO straps firmly on his mind.
“My commitment to Gennady is to work towards him becoming the undisputed middleweight champion,” confirmed Loeffler.
“Our philosophy has always been to work with any manager or promoter for Gennady. We did this deal within a week working with Al Haymon and Tom Brown.”
Golovkin is stipulated to face Canelo as the mandatory challenger and the World Boxing Council have set a short deadline after the latter faces Amir Khan on May 7 for an agreement to be reached.
It’s the fight everybody wants to see right now but has a big question mark over the weight as Canelo believes he needs more time to get ready following his tentative move up from 154.
Loeffler is in no doubt that the Canelo fight is first on his list of targets, but wouldn’t rule out turning to Saunders once again should the WBC rule in favour of another delay for the Mexican.
“From a commercial standpoint, the fight is bigger if Gennady and Canelo both win their upcoming fights,” he said.
“But Gennady is the first non-Puerto Rican fighter to sell out Madison Square Garden in many years. Building his commercial appeal internationally, Gennady’s becoming a much bigger star.
“I have to continue to have multiple options when putting together fights for Gennady and with Gennady’s commercial value we can make lucrative offers such as we did for Billy Joe Saunders.”