On April 8, Cecilia Brækhus proudly announced her new management and representation consortium, including IMG, K2 Promotions and Klitschko Management Group (KMG), Wladimir Klitschko’s boxing promotional and management companies.
Brækhus’ own promotion and management companies, First Lady Promotions (FLP) and First Lady Sport (FLS), will work alongside IMG and K2 Promotions/KMG to arrange and promote fights both in Norway and abroad, and optimise ”The First Lady’s” media profile and sponsorship opportunities.
At a press conference held in Oslo, the Brækhus/First Lady konsortium also announced a Nordic TV-deal with Modern Times Group (MTG) to show Brækhus’ next five fights exclusively on Viasat’s TV- and online platforms. This contract also includes Brækhus’ undercard fight on the Klitschko vs Fury event in Düsseldorf Ocotber 24.
The complete showdown from the 55.000-seat ESPIRIT Arena in Düsseldorf will be available on pay-per-view (PPV) in the Nordic countries on Viasat’s satellite plattform, and online via Viaplay service across Norway, Sweden, Denmark and Finland.
“We are very pleased with the TV agreement for the upcoming five fights. Viasat has a proven track record to offer top quality boxing fights on Pay-Per-View and have also committed to air the first fight in Norway on Free TV”, said Kristian Hysén, Senior Vice President – IMG.
“Brækhus’ fight on the Klitschko gala in October will be aired globally, so she will receive international exposure”, he continued.
Head of Sports at MTG Sport Norway, Stian Aune Kleppo commented:
“Since 2010, MTG’s channels have been great TV-platforms for Cecilia Brækhus. We are therefore very pleased to continue the partnership with Cecilia in the foreseeable future. The fact that two undisputed champions such as Wladimir Klitschko and Cecilia Brækhus are fighting on the same “Fight Night” is something the world has never seen, and we are confident that this is something Norwegian and international boxing enthusiasts will want to experience”.
The 39-year-old Ukrainian Wladimir Klitschko (64-3-0-KO54) holds the WBO, WBA, IBO and IBF belts, and regained the world championship in 2006. He is the second longest reigning heavyweight champion ever, behind the legendary Joe Louis.
Tyson Fury, 26, is the mandatory challenger for Klitschko’s WBA and WBO belts, and with an unbeaten record of 24-0-0-KO18 heading in to the cla