Golden Gloves fighters handed ESPN incentive

Golden Gloves 24/07/2015

The Golden Gloves schedule has plenty of openings in the next 18 months, but there’s another reason for the fighters to shine on July 30 and on September 19.

This is because promoter Rodney Berman has secured broadcast coverage on both ESPN and SuperSport. Under the arrangement, the ESPN territories are Canada, Latin America, New Zealand and Australia.

Thus the boxers now have twice the incentive to produce the goods: hundreds of thousands more eyes will be on them, massively upping the exposure for boxers like Hekkie Budler and Kevin Lerena. The September 19 show will be announced shortly after the July 30 event.

“This is a big breakthrough,” said Berman. “Television is central to international boxing and is what creates new stars. ESPN have a long history in boxing and select their events carefully, so this is a real feather in our caps.

Berman hinted at Lerena cracking a spot on the September 19 bill too, win or lose against Deon Coetzee in a fortnight. That said, if he loses badly, Berman presumably wouldn’t hesitate to change tack.