Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today debuted a new television spot, “It’s Really Happening,” in celebration of the highly-anticipated and long-awaited bout between champion boxers on Saturday, May 2.
The new spot builds on Foot Locker’s “Week of Greatness” commercial from November 2014, which played on enduring attempts to schedule the oft-rumored mega fight, ending with Pacquiao believing that the fight was happening back then. In this newest commercial, Pacquiao’s business manager tells him that the fight really is going to happen, which at first surprises Pacquiao, then he again reacts with his signature elation made famous in the original spot.
“Our original ‘Week of Greatness’ spot with Manny Pacquiao last November was a big hit with our customers. It parodied the well-documented opposition of the fighters to agree upon a deal,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “So when the two sides finally announced that a deal had been made, we saw an opportunity to follow up, tapping into the hilarity of the original spot. We are excited to launch ‘It’s Really Happening,’ as part of Foot Locker’s signature ‘Approved’ marketing platform.”
The spot was created by worldwide agency BBDO.