If only his handlers will have their way, Manny Pacquiao would probably wear long pants instead of the traditional shorts for the May 2 meeting with Floyd Mayweather Jr. in what has been billed as the “Fight of the Century.”
The reason is economics. Long pants will carry more logos and more logos mean more money.
The Bulletin learned yesterday that Pacquiao’s short pants for the coming fight will have a value of P100 million ($2.25m / £1.5m) after top Philippine companies vied to have their logos on the pants. That would make the pants the most expensive in the world.
“The rate for this fight is different from the previous (fights),” said Pacquiao’s business manager Eric Pineda, stressing the difference was like heaven and earth.
“So far, we have six (companies) that will have their logos on Manny’s trunks,” said Pineda.
Pineda, however, did not identify which companies have signed up for the pants advertisement.
Just about everything about Pacquiao’s welterweight war with Floyd Mayweather is huge.
Mayweather is guaranteed $120 million, while Pacquiao is assured of $80 million.
Tickets, which haven’t gone on sale less than three weeks before the scheduled 12-rounder at the MGM Grand Garden Arena, will retail for $7,500, $5,000, $3,500, $2,500 and $1,500.
There are seats that cost $10,000 each but only the very influential and the truly opulent and extravagant will get hold of these prized passes.
Even though public sale has yet to start, there are already tickets being peddled online with the cheapest retailing for several times its original price and the borderline floor seat going for over $50,000.
The pay-per-view will sell for $100 and the closed circuit fee will go for $150.
Even the Philippine broadcast rights were sold for $10 million by Solar Sports although proceeds will be divided among the major players, including Mayweather Promotions, Top Rank and Pacquiao.
Upon the request of Pacquiao, Solar Sports agreed to have the fight telecast by the three major networks — ABS-CBN, GMA and TV5.
Local cable subscribers can also watch the fight commercial-free, without any interruptions, for a hefty fee ranging from P2,000 to P2,500.
Cinemas will also show the fight live for as low as P600 to a high of P1,000.
Courtesy of Nick Giongco of the Manila Bulletin. Follow Nick on Twitter @NickSpeaks