Stallone joins forces with Tecate for ‘We are Boxing’ campaign (video)

WBC 19/02/2015

The World Boxing Council congratulates Cuahutemoc Moctezuma Group along with popular actor, Sylvester Stallone for joining forces.

Stallone was hired by Heineken to promote Tecate brand to all American and Mexcian boxing fans.

Marc Busain. President and chairman of Cuahutemoc Moctezuma, confirmed that this year they will keep working to develop Tecate as number one beer.

He highlighted the participation of Sylvester Stallone, who is well known in boxing for his famed role as Rocky Balboa.

There are four commercials. He appears with a young man in different scenarios stressing to him ” You need to watch more boxing,” closing with an image of a boxing bout accompanied with the quote ” We are boxing”

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