27
May
2019

Muhammad Ali aligns with Under Armour for new clothing range

WBC 19/02/2015

The World Boxing Council and the entire boxing family are thrilled to congratulate Under Armour Sports Brand, for gaining a great association with The King of Boxing Muhammad Ali.

The Sports enterprise based in Baltimore just announced next month, a full collection of their clothing, footwear and accessories is set to debut in the fall, including images and quotes of “The Greatest of All Time, Muhammad Ali.

Under Armour is promising a marketing campaign that makes use of these clips and quotes.

“Muhammad Ali is one of the most recognized and celebrated figures of all time. His achievements both in the boxing ring and through his dedicated humanitarian efforts around the world solidify him as ‘The Greatest of All Time,’ said Glenn Silbert, from Under Armour.

He added: “It’s an honor to align the Under Armour brand, which has long celebrated the unyielding will of an athlete, with such an icon. We look forward to working closely with ABG and the Ali family to introduce Ali to the next generation of athletes around the world.”

The WBC is really proud of this well deserved and well earned honor for our eternal Green and Gold legendary Champion Muhammad Ali. We are sure The Greatest will represent Under Armour with great pride and exceptional distinction.

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