According to the tabloids, the 68 year-old Oscar winner is set to pocket a huge fee to parody some of his most famous movie scenes from 1976 smash hit Rocky.
Although not yet verified, The Sun newspaper quoted a ‘source’ as saying: “The bosses at Warburtons have signed a real top-drawer name in Stallone.
“Sly doesn’t come cheap and he isn’t an obvious choice to promote bread – but he is bound to get people talking.
“They’re sure the investment will be worth it.”
One of the iconic scenes being mentioned is running up steps, but this time carrying a loaf of bread in each arm, and filming in a factory just like the film’s main character Rocky Balboa did almost 40 years ago.
Warburton’s, who are Britain’s biggest selling bread maker, have not yet commented on the rumours, although if the deal is signed, Stallone is set to film the adverts in the North of England where the company is based and where ‘Sly’ has ties to Everton FC.
Stallone recently appeared on big screens at Goodison Park as cameras filmed the crowd for his new Rocky spin-off ‘Creed’ starring real life boxer Tony Bellew.