Top Rank President Todd DuBoef has stated that the sky is limit in terms of earning power for this weekend’s WBC middleweight title clash between Miguel Cotto and Sergio Martinez, but stopped short of predicting the fight could make over a million buys.
DuBoef believes the contest is one of the biggest out there, not including Floyd Mayweather or Manny Pacquiao to give it that extra push, and sees no reason why the Cotto v Martinez event can’t be a worldwide hit.
“In regard to the business end of the fight, the cable operators and our partners at HBO – we have seen incredible interest,” said DuBoef.
“For not being a fight with a participant named Mayweather or Pacquiao, this is the biggest fight in at least the last five years, maybe even more. The industry is bracing for that.
“Obviously Miguel Cotto has established himself as a rainmaker in the pay-per-view industry and we think the chemistry between the two of them is going to have incredible results.
In terms of hitting the magical one million mark, DuBoef added: “Do I see that? Honestly I’m not sure.
“I think that would be a little bit of a reach but the expectation is not one million. I think that with regards to a fight without a Mayweather or a Pacquiao in there, it’s as big as it’s going to get and that’s what our expectations are.
“The Puerto Rico Pay-Per-View systems are going to be off the charts with buy rates and we see the rest of the universe performing really well.
“There are no limitations. We think it is a successful promotion and if there is a relationship to the live gate – when we went on sale, basically in four hours, we went clean and that is another great indicator.
“I don’t have a crystal ball for you but we anticipate excellent sales.”
Remaining tickets to the Cotto vs. Martínez world middleweight championship event, priced at $750, $500, $300, $200, $100 and $50, can be purchased at the Madison Square Garden Box Office, all Ticketmaster outlets, Ticketmaster charge by phone (866-858-0008), and online atwww.ticketmaster.com and www.thegarden.com.
Cotto vs. Martinez happens Saturday, June 7 live on pay-per-view beginning at 9:00 p.m. ET/6:00 p.m. PT. The fight is also live on BoxNation in the UK. Subscribe at BoxNation