“Times are changing for boxing just like streaming changed music. With the built-in audiences we have we are reaching a higher viewership with our streams than many of the televised fight cards are these days. We are proud of the fights we are putting on and the big audiences we are drawing, and it’s great for our fighters to get the exposure,” said Ken Casey, Dropkick Murphys Frontman and President and Founder, Murphys Boxing.
Recently hitting the 1,000,000 views mark, Saturday afternoon’s show continues FIGHTNIGHT LIVE’s historic Feb. 23-24 back-to-back-to-back Friday and Saturday shows spanning from the casinos of New England to the Boardwalk of Atlantic City. The Dropkick Murphys are live in concert at Mohegan Sun Arena for fans onsite after Murphys Boxing, but ringside access on the Facebook FIGHTNIGHT LIVE channel takes viewers to the Jersey Shore after the closing bell in Uncasville, Conn.
“We’re excited about Saturday, and also to begin a two-fight promotion with Murphys Boxing,” said Mark Fratto, Principal of Linacre Media. “The card is filled with undefeated up-and-comers with international appeal, and Facebook is a terrific medium to deliver these great fights and outstanding athletes to a global audience. We’re thrilled that the Murphys are part of the action and can’t wait to hoist a pint with them during our St. Patrick’s Day show in Boston as well.”
Murphys Boxing action at Mohegan Sun on Saturday afternoon features a battle for the WBA-NABA light heavyweight title between undefeated Charles Foster (14-0, 8 KOs) of New Haven, Conn. and Justin Thomas (19-3, 7 KOs) of Baton Rouge, La. A bevy of unbeaten battlers will be featured on a packed undercard that includes heavyweight Niall Kennedy (10-0, 6 KOs), super featherweight William Foster III (4-0, 3 KOs), super middleweight Carlos Gongora (10-0, 8 KOs), super featherweight Abraham Nova (9-0, 8 KOs) and super lightweight Ray Jay Bermudez (2-0, 1 KO).
Over the first nine-plus months of programming, the numbers on the 12-show FIGHTNIGHT LIVE series have showed promise and potential for the new platform with an average of close to 90,000 fight fans tuning in per event and more than one-million fans served.
The Sept. 9 “Real Deal Promotions: Empire State” from Resorts World Casino (225,000), the August CES “Super Saturday” from Foxwoods (203,000), the Sept. CES “Twin River Twinbill” from Lincoln, R.I. (157,000) all topped 150,000 views, and collectively the 12-show series saw a total of more than 21,000 total hours of Facebook video consumed by 1,067,435-plus users across all devices.
In addition to the raw viewership numbers, the fully-interactive, fan-friendly productions have seen more than 142,000 collective live post engagements (nearly 12,000 per show), including almost 97,000 “likes” or “loves,” more than 22,000 comments and almost 6,000 shares.
FIGHTNIGHT LIVE broadcasts are viewed by 76 percent men, 24 percent women. The top demographic is comprised of males ages 25-34, which encompasses approximately 30.0 percent of the audience, on average.
The Sept. 9 “Real Deal Promotions: Empire State” set a new bar with 224,658 views and the Sept. 15-16 DiBella-CES doubleheader carried the series to three-quarters-of-a-million views in just over four months. The Feb. 10 Hard-Hitting Promotions “Philly Fight Night” show stands out individually with 3,421 live hours of content viewed, while the Sept. 15 DiBella card saw more than 40,000 viewer interactions including almost 39,000 “likes” or “loves.”
