Floyd Mayweather and Conor McGregor's continued need to post about each other is not the only reason many believe the pair are destined for a return clash in 2018.
There are far more reasons than that - in fact, there are 500 million!
That's how much is on offer - at a bare minimum, should Mayweather and McGregor sign on for a summer rematch - something many believe has already happened.
UFC President Dana White recently confirmed the initial agreement for a boxing match, which Floyd won in August of 2017, was cited with the view to a second fight talking place under MMA rules.
“Floyd said leading up to the fight with Conor that he would do both. So we'll see what happens,” White told UFC Tonight.
“Obviously, the only way making that fight again makes any sense is if he comes into the Octagon.
“We went over and boxed him, the UFC and Conor McGregor, and now it's time for him to reciprocate and come and fight in the Octagon," he added.
Plus, one of the UK's most respected reporters, Jim White - in his capacity for talkSPORT, went as far as stating Mayweather v McGregor will happen.
"My soundings are that there are a lot of talks going on in the background, there are a lot of talks around people with Mayweather,' the Sky Sports News presenter said on talkSPORT Radio.
"There are a lot of talks about him potentially having an MMA fight with McGregor. McGregor had no chance in a boxing match with Mayweather.
"People will tune in to see Mayweather get stopped by Conor McGregor and it won't affect his boxing record.
"I think it's going to happen and I think it will be a three, four, five hundred million dollar fight again," he added.
All that's left now is for the fighters to stop teasing the fans and come clean that the PPV encounter is happening as some of those involved in the sport continue to predict Mayweather will never have the balls to enter an octagon.
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It seems Mayweather IS ready to take the plunge and do the unthinkable, whilst facing a man he's already defeated for a massive amount of money must seem like a no-brainer to the former pound for pound king.
McGregor, being the number one star in UFC, will obviously be a huge favourite to win, although if Mayweather does get knocked out and retires with his boxing record untouched at 50-0 and with almost a billion earned in two contests, I'm sure he wouldn't mind that at all.